EMDI INSTITUTE OF MEDIA & COMMUNICATION
Intelligence
They were ahead of time when they started, yet were reaching a stage of stagnation where there were immense possibilities of growth. The focus was on developing programs like any other educational body but brand possibilities were unexplored. EMDI was yet to embrace the transformations happening around and keep up with the pace at which the youth was moving.
Research
Upon our initial research we observed that they severely lacked visibility and it was almost impossible to know about them or their programs through any common mediums of communication, which was resulting in negative awareness and reach. On probing further it was discovered that there was a lot going on inside the institute culturally and in terms of program development, but hidden from the eyes of their audience… There was a dire need to establish channels of communication and create visibility primarily and then quickly moving on to creating a brand by narrating a story visually & through messages, making the audience an integral part of EMDI and come out to the world as a leader in vocational programs catering to media communications.
Approach
A deep dive into the historical data. Group meetings and interviews from bottom up, insights from researches, surveys & studies led to the understanding of admission process and user behaviour. A strategy was formulated based on the data collected from the these activities for various channels of communication and reach, interactive touch points ie; Web, Social, Search & Mobile to attain the objectives derived & defined from our research.
Results
The unmatched, unprecedented, never seen before – but visualised by Edify results surpassed all goals & expectations. Our expertise and proven techniques like improving site navigation, content & design to suite the audience combined with search & social drivers and our supplementary tools of conversation and conversion to create an experience significantly changed the world for EMDI.After first season* 800% ROI was achieved* Admissions increased by 300%* Audience visit to site increased by 10 times* Time spent on site increased by 300%* User engagement established for the first timeEdify helped EMDI to reach the masses and forced many to consider the brand for the first time by bringing out its core strengths and positioning them as the leaders.
APEEJAY INSTITUTE OF HOSPITALITY
Intelligence
Apeejay institute of hospitality, was struggling to create a space for it self even with it’s impeccable quality, prestigious alumni placements, association with The Park Hotels and campus within a five star hotel. They felt squeezed between well established institutions and lesser known hotel schools scattered throughout the twin city of Mumbai. Their marketing strategies relied majorly on traditional media like newspapers, while adapting to the changing times with new media was just a thought.
Research
Located slightly off from the city centre, there were many other issues like awareness, reach, existing established competition and limited budget. Edify believes you can always leave behind the competition regardless of limitations of budget in one or more fronts.Combining a focussed use of right media with complementing engagement tools and slight tweaking of the website was a plan for the AIH.
Approach
Sending the right message to the specific audience was the key to reach out to the potential students and position AIH as the best hotel management school in the city.Well defined messages were crafted to position AIH against the established hotel schools, highlighting the distinguished properties of program, available exposure to students, strong placements, esteemed faculty and expertise in hotel management domain.
Results
Edify helped them achieve more with less through pay-per-click campaign and have a major share of the pie by winning more prospects with limited marketing activities.Within few months of Campaign* 2100% ROI* 50% increase in enrollments* Improved quality of students (Attracting the cream of audience)Our association with the Apeejay Institute of Hospitality has grown stronger with trust and increased scope of activities. We are confident of battling it out with the competitors together.
SHEILA RAHEJA INSTITUTE OF HOTEL MANAGEMENT
Intelligence
When our team met decisions makers at SRIHM they had a great vision, best in class facilities for students with resources to envy for, backed by a giant organisation offering quality Hospitality & Culinary graduate programs. Simply opening the doors and waiting for students to walk-in is a dream that cannot be a reality if you don’t work to make it one.
Research
Located at densely populated suburb it had the advantage of masses but was equally disadvantaged competing against well established institutes. It was virtually invisible making it challenging to reach the masses with required aggression considering the time limitations.Without a proven track record or establishing a trust among prospective students was another challenge.
Approach
We built the brand ground up. We started with collecting all the content, resources and information and transforming it into a website that expressed expertise, experience & grandness to create trust, engagement and curiosity for potential visitors. The next step was to get the word out and reach the audience through the sources they trust. The image building and reputation management plan was launched to create presence similar to well establish competition along with the touch points to facilitate conversation.
Results
SRIHM become the talk of the town within few days from the launch during admission season. The user attention grabbed and engagement created chewed on the major chunk of the pie instantly placing them on the map of well reputed hotel institutes in the region.The campaign results* 3000% ROI* 90% conversion rate in the very first year* Online queries and walk-insOur relationship with SRIHM is flourishing, new programs are being added every year to keep up with the demand from industry and the students. The deployed resources are being utilized to the maximum justifying the ROI like never before.
INTERNATIONAL INSTITUTE OF SPORTS MANAGEMENT
Intelligence
During the initial research and interactions we were delighted to know that IISM is a pioneer in sports management offering exclusive quality programs, advanced and ahead of time on a flip side it meant undeveloped market limited awareness leading to low understanding and trust.
Research
On studying the interest levels and demand for programs, it was evident that there was a huge base of students & sports professionals who were interested in the program to convert their passion into a career. But there was no awareness about the programs offered as it was a niche and not affiliated to any university.
Approach
There were limitations in terms of budget and human resource as the institute was not doing good, hence there was a need to optimize the resources to fullest. This eliminated the opportunity to spread awareness on a larger scale and create a buzz. We devised a search and social based strategy to reach the precise audience and engage with them for higher rate of conversion. Prospects were engaged on online platforms for initial counselling on mass as well as individual basis for specific queries to filter the qualified audience.
Results
IISM achieved 100% enrollment for the first time. People wanted to be connected to sports appreciated the initiative and program.The statistics* 1100% ROI* 100% enrollment* 70% qualified audience* User engagement established for the first time
TESTIMONIAL
Client's Speak
The team at Enkonversations was appointed by our Institute to improve our online presence and if I have to talk about their results; I would have to say it in one word —”Brilliant”.
Their efforts delivered to us not only in terms of excellent ranking, information reach, but most importantly online visibility, which generated excellent strategic results for us as brand. The metrics from Google Analytics bear testimony to this fact. Thank you team ENKONVERSATIONS. Years more of such strategic online initiatives!”
Mr. Nowshir Engineer
Director
Greycells Education Limited.
Client's Speak
We experienced a remarkable difference in quality of students after the first season. Their experience and expertise in education sector helps in reducing campaign adjustments and trials considerably. Easy reach out and prompt service makes creates a great working experience
Shirish Bokde
Associate Professor & HOD Front Office & IT – Apeejay Institute of Hospitality
Client's Speak
Search engine optimization has helped me in rearching people who need my service. Initially word of mouth was only marketing channel used by me but now with enKonversations, I have been successful in exploring internet for more clients.
Dr. Kishore Punjabi
Founder - Sai Pooja Clinic
Client's Speak
We are extremely pleased with the search engine optimization service provided by enKonversations. All our Keywords were on top of Google during very competitive and crucial admission period. The awareness and reach we witnessed is commendable. Our trust on them paid off very well!
